The Radisson SAS Customized Experience

I am staying in the fabulous new Radisson SAS hotel in Frankfurt. Sure, it’s a chain. Sure, they knocked off – excuse me, benchmarked – the W Hotels and others for experiential ideas. But still, this hotel is soooo original.

At the check-in, flatscreen TVs show images of the four different room styles you can choose from (“Fashion,” “Fresh,” “At Home” and “Chic”). A great example of customer choice in experience design—let the customers segment themselves!

Another customizable theme: the lobby area is no longer a strict space divided into coffee shop, business center, core lobby area etc. – instead multi-function spaces (a bar here, a workspace there, some place to hang out) that can be customized.

Below the roof, there is a "wellness space" with solarium, massage, gym, "infinity pool," etc. And broadband wireless access is free throughout the hotel, just as it should be (I view this like electricity and water).

Great job! I hope they will roll it out all over Europe!