Mapping the Consumer Genome

Breaking news from The Onion: marketing science has successfully mapped the human heart strings. At last the holy grail of experiential marketing has been discovered!

Among the initial findings:

"'Father dancing with his daughter at her wedding' causes a strong desire to buy a digital camera."

I guess ethnographic researchers can breathe easy now, and book tickets for their long-postponed vacations. We should expect more breakthrough cures to long-suffering ad campaigns to appear on a daily basis now...