SCHMITTblog

Friday, March 03, 2006

Help for Bloggers

In Giessen, Germany today (not to be confused with "Glessen," where a Fedex was erroneously sent to me). One of my favorite sources for keeping up on news when traveling the world is the Onion. No passwords, totally free. Very cutting edge news.

I read an article there this week titled "I Can Write 600 Words About Anything." I'm advising this as an excellent primer for anyone planning to enter the world of blogging.

posted by SCHMITT at 1:51 PM

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Bernd Schmitt is a professor at Columbia Business School in New York, best-selling author and consultant. Schmitt’s business and marketing frameworks, laid out in his books "Experiential Marketing" and "Customer Experience Management" (among others), are used by companies worldwide to gain competitive advantage and spur growth. Heralded by Business Week for his “fertile mind” and “artsy, downtown attitude,” Schmitt has written op-ed pieces for the New York Times, Asian Wall Street Journal and Financial Times. He has been profiled on CNN’s Business Unusual and has appeared on BBC in the U.K., NHK in Japan, and on Comedy Central’s Daily Show with Jon Stewart.

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