SCHMITTblog

Friday, March 10, 2006

Don't Be So Specialized

Excellent essay posted by Olivier Blanchard (a fellow Corante marketing network blogger) this week about the importance of hiring people who aren’t hyper-specialized. As he discusses, this is especially critical to strategy & innovation.

To think big, teams needs people with a broad range of interests (not just a wizard at hedge fund financing, but an avid mountain biker, German opera enthusiast, etc.). I find this is critical to having people who can look at a business or organization from different contexts, able to benchmark from outside their industry, and get ideas even from beyond business altogether.

Besides, these people are much more fun.

posted by SCHMITT at 3:34 PM

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Bernd Schmitt is a professor at Columbia Business School in New York, best-selling author and consultant. Schmitt’s business and marketing frameworks, laid out in his books "Experiential Marketing" and "Customer Experience Management" (among others), are used by companies worldwide to gain competitive advantage and spur growth. Heralded by Business Week for his “fertile mind” and “artsy, downtown attitude,” Schmitt has written op-ed pieces for the New York Times, Asian Wall Street Journal and Financial Times. He has been profiled on CNN’s Business Unusual and has appeared on BBC in the U.K., NHK in Japan, and on Comedy Central’s Daily Show with Jon Stewart.

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