Conference on Innovative Marketing (Bloggers welcome)

A follow-up to my 2/27 post: we have now set the dates for the event I mentioned where we were hoping to include the Whopperettes.

The 2006 Innovative Marketing Conference will take place June 8-9, 2006 at Columbia Business School, under the theme of “Building a New Marketing to Meet a Changing Market.” It is being co-presented by our Center on Global Brand Leadership, and by Corante, a blog media company.

The event should be very cutting edge, drawing on the Center’s researchers, and top-level alumni and corporate sponsors, and Corante’s large community of bloggers working in topics of innovative marketing. There will be one highly-interactive day for senior (CMO, VP) level marketers and a second “big” day for a large audience with speakers on the new trends that are reshaping marketing—the rise of search, mobile media, changing role of advertising, demand for ROI measurements, integration of marketing with H.R., etc.

More info will follow as we start to announce speakers and many more details. But mark your calendars for June 8-9!