Whopperettes, Hold on to the Dream!

I was so inspired by the Burger King Whopperettes advertisement and website that I asked my office at the Center on Global Brand Leadership to see if we could involve them in an upcoming conference. The topic is the future of innovative marketing, so why not include the most innovative advertisement from the Super Bowl – but live and on stage? What a thrill, to host the kickdancing Whopperettes in New York, with their cutting edge show business branding!

The ad agency and Burger King were very helpful and their head of corporate communications worked with us to find a way to make it feasibly happen. We even reserved the Miller Theatre (Columbia University’s own Broadway stage) for a tentative date. But it turned out to be a bit more than we could muster – 92 dancers, pit orchestra, set design, and water ballet… hmm… no wonder the ad was so fun. Plus, it turns out the ad was shot in Brazil, so all the talent would need to be flow in. In the end, the price of the big show was too expensive. But maybe next year, we can get additional conference sponsors and dream big again!