How Well is this Experiential Brand Holding Up?

I will be taking the Acela train from Penn Station to Philadelphia in a couple of hours. A few years ago, in 1999, I featured Acela as a great example of experiential design and marketing in my book Experiential Marketing (take a look at the pretty pics on pp. 40-41). I haven’t taken the train, though, in years and I wonder in what condition the seats and barstools will be by now. Is the brand still holding up? Will report tomorrow.


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