SCHMITTblog

Wednesday, February 22, 2006

How Well is this Experiential Brand Holding Up?


I will be taking the Acela train from Penn Station to Philadelphia in a couple of hours. A few years ago, in 1999, I featured Acela as a great example of experiential design and marketing in my book Experiential Marketing (take a look at the pretty pics on pp. 40-41). I haven’t taken the train, though, in years and I wonder in what condition the seats and barstools will be by now. Is the brand still holding up? Will report tomorrow.

posted by SCHMITT at 12:33 PM

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Bernd Schmitt is a professor at Columbia Business School in New York, best-selling author and consultant. Schmitt’s business and marketing frameworks, laid out in his books "Experiential Marketing" and "Customer Experience Management" (among others), are used by companies worldwide to gain competitive advantage and spur growth. Heralded by Business Week for his “fertile mind” and “artsy, downtown attitude,” Schmitt has written op-ed pieces for the New York Times, Asian Wall Street Journal and Financial Times. He has been profiled on CNN’s Business Unusual and has appeared on BBC in the U.K., NHK in Japan, and on Comedy Central’s Daily Show with Jon Stewart.

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